In a significant move aimed at enhancing the travel experience for passengers, IndiGo, India’s largest airline, and Accor, a global leader in hospitality, have announced a strategic partnership to offer improved travel and hospitality benefits through their loyalty programs. This collaboration is expected to bring valuable rewards and privileges to frequent travelers, combining both airline and hotel services into a seamless experience.
The Partnership Details
Under the new partnership, IndiGo’s frequent flyer program, 6E Rewards, and Accor’s ALL (Accor Live Limitless) loyalty program will be linked, providing travelers with a range of benefits across both the aviation and hospitality sectors. This collaboration allows members of 6E Rewards to earn and redeem ALL points for hotel stays and various services offered by Accor hotels, while ALL members will be able to earn and redeem 6E Rewards points when booking IndiGo flights.
This new partnership aims to cater to both business and leisure travelers who are keen on maximizing the value they receive from both air travel and hotel stays. It allows members to seamlessly enjoy benefits across different touchpoints of their travel experience.
Key Benefits for Travelers
Earn Points Across Both Sectors: Travelers will be able to earn 6E Rewards points when staying at Accor hotels and will also be able to earn ALL points when flying with IndiGo. This is a significant advantage for those who frequently use both airlines and hotels for their trips.
Redeem Points for Flights and Stays: With this collaboration, travelers can redeem their points not only for IndiGo flights but also for Accor hotel stays, which include luxury, mid-scale, and economy hotel options across a wide range of global locations.
Exclusive Benefits for Frequent Travelers: Members will have access to special offers, discounts, and upgrades, including room upgrades, priority check-ins, early check-in/late check-out, and more. These exclusive privileges will enhance the overall travel experience.
Cross-Platform Rewards: The partnership ensures that frequent flyers and hotel guests will have a unified rewards experience, where loyalty points from both brands can be used interchangeably, offering greater flexibility in booking flights and accommodations.
Enhanced Customer Experience
IndiGo and Accor's partnership is designed to make travel more rewarding by providing a one-stop loyalty solution for customers. The initiative is expected to enhance the overall customer experience by:
Improving the Convenience: Customers who often travel for business or leisure will now be able to benefit from streamlined services, making it easier to plan both their flight and hotel stays.
Rewarding the Frequent Traveler: Business travelers who regularly fly and stay in hotels will find this partnership especially useful, as it allows them to accrue points more quickly and use them to reduce costs on both flights and accommodation.
Global Reach: Accor’s portfolio includes more than 5,000 hotels spread across 100+ countries, and IndiGo is the largest airline in India. This global reach ensures that the partnership will offer travelers a wide range of options in both flight and hotel accommodations worldwide.
Statements from Both Companies
IndiGo's Statement:
Ronojoy Dutta, CEO of IndiGo, said, "We are excited to partner with Accor, a leading global hospitality brand, to offer our 6E Rewards members more value and greater convenience. This strategic partnership will allow travelers to experience enhanced benefits across both our aviation services and Accor’s hotels worldwide. We are confident that this collaboration will redefine the way our customers travel, providing them with the best of both air travel and hospitality."
Accor’s Statement:
Mark Willis, CEO of Accor India, Middle East, Africa, and Turkey, commented, "We are thrilled to join hands with IndiGo, a leading airline in India. This partnership is aligned with Accor’s vision of offering tailored loyalty programs that provide real value to our members. Our customers will now have the opportunity to earn and redeem loyalty points on both their hotel stays and flights, enhancing their travel experience and offering seamless access to premium services across two vital aspects of travel."
The Future of the Partnership
The partnership between IndiGo and Accor is expected to grow as the two brands continue to expand their loyalty offerings. In the future, the companies plan to introduce more co-branded promotions, exclusive member-only events, and additional travel-related benefits. These initiatives aim to make travel more convenient, enjoyable, and rewarding for customers, further solidifying the partnership’s long-term success.
With both brands known for their strong customer service and quality offerings, this partnership marks a significant step toward providing more value to loyal travelers.
Conclusion
This new strategic partnership between IndiGo and Accor offers an exciting opportunity for travelers to enjoy more flexibility and benefits in their travel experiences. By linking the 6E Rewards and ALL loyalty programs, the collaboration allows members to earn and redeem points across both air travel and hospitality services. With exclusive benefits such as upgrades, discounts, and special offers, this partnership is poised to enhance the travel experience for frequent flyers and hotel guests, making it a game-changer for the travel industry.